![]() “When the business was consolidating in the 1980s, that’s when we pursued a lot of expansion in our distribution business,” recalled Betti. “When the opportunities came along, this company has taken them on.” A conservative company willing to take strategic risks is a force to be reckoned with, mainly because they are prepared to deploy the fruits of their labor in the right place, at the right time. Since he first learned to help count coins as a young kid. ![]() Betti chairman Peter Betti, a third generation management exec who has been part of the business “As a company, we are fundamentally conservative, but we are also opportunistic,” explains H. The company began as a route operation in 1934, evolved into distribution, developed the largest billiard supply business, tackled the parts supply biz successfully and, over the last decade or more, has found itself increasingly involved in fostering the development of new games for the industry. He history of the amusement game business is a rich tapestry of companies and characters - and one of the more colorful threads winding its way through the last seven decades is New Jersey-based H. Betti Industries –– Still Going Strong After 70 Years in the Coin Machine Biz
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